Abstract
Background: Studies report a crisis of desire and a decrease in sexual activity, particularly among young people, which could be attributed to the prevalence and immediacy of the internet sexual experiences and the consequent hypersexualization of society. Presently, there are no studies defining the extend of the use nor the type of the requested internet sex content.
Objective: To investigate the sexual concerns most asked to Google by residents in Spain and to establish the prevalence of explicit sexual content searches and the types of requested sexual content.
Methods: Google searches related to the keywords "SEX" or "FUCK" carried out in the territory of Spain over the past 12 months were assessed. The search terms and phrases associated with the investigated keywords were categorized into subgroups and the frequency of those searches was analyzed.
Results: Up to 10 million searches per month related to sex and pornography are recorded in Spain. Social networks and video games are used for virtual sexual experiences, and sex shops are frequently searched for, while searches for live sex experiences are in decline. Popular types of pornography include amateur and hard sex. Gay, anal, lesbian, and oral sex are the most common sexual practices searched for, and mature and plus-sized actors are favored among young and thin individuals. Popular locations for sexual activity include the beach, street, and bathroom, and sexual fantasies often feature prostitutes and teachers. A 2.2% of all sex related searches were dedicated to sexual education.
Conclusion: The close relationship between sex and technology highlights the increasing acceptance and normalization of e-sex and other sexual aids in society, and reveals the current change of sexual interests and behaviours of the Spanish population.
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